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LORA MADERA

I enjoy creating visually stunning digital products while taking on complex business and user needs, and I specialize in creating powerful visual identities that resonate with users.

With a background in economics from UC San Diego, I stumbled into design (literally tripped out of the elevator) when I interviewed for my first post-undergrad job. I went on to complete a master's degree in Interaction & UX/UI Design, then began working with clients on projects from all over the world.

 

Fast forward years later - today, I specialize in designing and developing complete digital products end-to-end. From crafting visual UI designs to market research, my strengths lie in identifying user needs, aligning them with business goals and value propositions, and then strategizing and executing the optimal design decisions that follow to create the best user experience. 

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Prior to design, I was an illustrator and my primary medium has always been Procreate. I also published my first fantasy novel in 2019! Outside work, I love being in nature. A pride point for me is being able to teach anyone to ski in a day- a pleasant byproduct of a few years' worth of tragic faceplants before successfully learning it myself!

© 2024 by Lora Madera

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